Our about

About BE U

BE U is a Clothing Boutique bringing to the Kapiti Coast affordable luxury New Zealand and International brands. We proudly stock New Zealand designer clothing brands as well as some Australian and International brands. We opened our doors in twenty eighteen. As a family owned business, and having also owned a Shoe retail store in the area for over ten years, we saw the need for an affordable clothing boutique in our local town of Paraparaumu.

At BE U, we try to bring you easy wearable pieces that will become a staple in your wardrobe. Behind our store name BE U is the belief  that you are your most beautiful when you are yourself. Even in the word BEAUTIFUL are the letters BE U. It is this belief that helps us strive towards giving our customers a relaxed atmosphere to shop and to have them leave our store ready to embrace their uniqueness and showcase the best version of their unique self.

What our customers have to say

The shop is bright nicely presented. Jessica is helpful without being over bearing, there if you require her help or advise. She will be honest it's all about you not gaining herself a sale. There is fashionable and designer clothing for all ages, within good prices. My favourite fashion shop
Deborah Sapphire
Shout out to BE U Boutique in Paraparaumu. Stunning, funky gear for going out, special occasions, work and casual on the coast. Really loved their selection and experience
Andrea Brooking
Beautiful shop and amazing service
Amy Moss