Dani Dress – Ink

Introducing et alia, the newest label to hit the NZ fashion market.

Our collections offer modern styling that fuses femininity with an edge, designed for fashion-conscious women aged 35+. The et alia girl appreciates considered design and quality fabrics and likes to look well put together without it looking like she has put too much effort into it – she is effortlessly cool. She needs stylish yet practical clothing to take her from work to events to the weekend. The range is made up of fashionable separates with lots of mix and match options for both casual off-duty styling as well as more dressy looks for work and play. Feminine styling with a contemporary edge, touches of sports-luxe detail, quality fabrications, thoughtful design elements and special finishes add interest and a point of difference to a very wearable collection. et alia is designed and managed by Jane Laird-Pick, a qualified designer with 20 years experience in the NZ womenswear market, across design, brand management, wholesale and retail sales. This new label brings together the best of her skills and experience and allows her to express her innate sense of style and understanding of how the modern woman likes to dress.